Monday, January 18, 2010

Value-Based Pricing

Value-based pricing is a method of pricing products in which companies first try to determine how much the products are worth to their customers. The goal is to avoid setting prices that are either too high for customers or lower than they would be willing to pay if they knew what kind of benefits they could get by using a product. Data mining software can play an important role in the process by helping users segment their customers and define the value they receive.

Pricing Strategy

Strategic Pricing Group is a consulting firm that helps corporations design and implements value-based pricing strategies. Its clients include companies in mainstream manufacturing markets such as chemicals, pharmaceuticals and metals.