Trade Area Analysis

Following are the points of trade area analysis about the product.

• Use the information on the store performance and the socio-demographic characteristics of the trading area to estimate market potential by individual stores

• Use trade area characteristics to customize your product offerings, store displays, store size, etc. to be more relevant to your customers and to better penetrate your market

• Evaluate performance of your stores based on their trade area characteristics

Reference;Ezinearticles.com