Wednesday, January 20, 2010

Ten Fitness Marketing Tips That Will Grow Your Business
A friend of mine suggested I make a list of the 10 most important fitness business marketing strategies I've used over the years. Some of them are pretty basic, but it's easy to get off track after being in the business for so many years. Here is my advice to help your business grow:
1) Set clearly defined, ambitious, yet realistic goals for yourself IN WRITING. Make these goals things you focus on each and every day.
2) Remember that when you don't have a class or personal training session going on, you can offer free sessions - the people who attend will pay you in the form of referrals to friends.
3) If you have a website for your business (and if you don't, stop reading this, build a site and come back when you're done!), make sure that each page is optimized for the right keywords, using them in your meta tags and working them into your content wherever you can do so naturally.
4) Start building as many links as you can to your site from other sites that are focused on fitness; and the more relevant they are to your own site, the better. For instance, suppose you offer fitness-training services in Long Beach, California. You'd want to seek out other sites about fitness and health as well as sites related to yours from the Long Beach and Orange County and Los Angeles areas, along with other locally oriented sites.
5) Start collecting client before and after photos and feature them prominently on your website and at your facility.
6) Create a sales page on your site using the best of these before and after pictures and testimonials - then make a habit of posting ads on Craig list and other free classified ad sites which link to this page. Work on your writing so you can use compelling headlines and convincing copy to encourage readers to visit your site.
7) Take a page from Dale Carnegie's book - literally. Read his "How to Win Friends and Influence People" and try putting what you learn into action. Apply this as a general rule; be a sponge when it comes to learning new things, and absorb and put to use as much as of this knowledge as possible.
8) Introduce systems and automation to any part of your business, which you can to save you valuable time and energy.
9) Seek out clients whose talents you need and barter fitness services for their expertise.
10) Think about these two things daily: what can you do to improve your business and what can you do to offer as much as possible to your clients.