Sunday, January 17, 2010

Rolex Positioning

Positioning is a desirable place relative to competing products in the mind of target customers. Let take Rolex in this case, Rolex positions itself as a tribute to excellence, an object of passion and a symbol for all times. The Rolex positions itself on both functional and emotional grounds. Initially, it was self-winding, water-resistant and durable stainless steel watch but with time it has incorporated the sporty style and sophistication. Now Rolex is a status symbol and the token of success on the wrist of an individual.