Research and development

A company/ brand following the same old pattern and same old products cannot grow large in long run. It is really important to have a research and development sector in a company that introduces new things out of the old products. I am not saying to loose heritage what i am saying is to introduce new things as well. A local example of this is gourmet bakers and shezan bakers. Previously Shezan was considered as BEST bakery and gourmet was just an ordinary bakery shop. With its new products, taste and developments gourmet increased its business dramatically while shezan which still sells the same old chocolate cookie that i used to eat when i was of 2 years old (I realized this by seeing my second birthday video) is left behind in the race.