Tuesday, January 19, 2010

Product management

Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle.

Product management (inbound focused) and product marketing (outbound focused) are different yet complementary efforts with the objective of maximizing sales revenues, market share, and profit margins. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product management can be a function separate on its own or a member of marketing or engineering.


Syed Ahmad Hashmi said...

Product being a part of marketing mix needs proper management because effective marketing strategy making depends on it a lot.
Useful addition.