Product Concept

The product concept includes everything from the decision to make a product to the final packaging and branding.

Under this concept, the first thing that is considered is the function that the product is going to serve. It is also reviewed as to how many models or sizes or variants the product is going to have. This product can be a physical good or a service.

After the product has been manufactured, the quality assurance is done and the packaging is done. The warranty period is also determined and the repair and support system is also considered.
The above are all the components that formulate the product concept in marketing.