Tuesday, January 19, 2010

Preparing for (ultimately successful) failures

Start small with new ideas and methods in marketing so you can afford to fail
and gain knowledge from the experience; then adjust and try again. Effective
marketing formulas are developed through a combination of planning and
experimentation, not just from planning alone. In marketing, you don’t have
to feel bad about making mistakes, as long as you recognize the mistakes and
take away useful lessons.