Brainstorming is one of the most challenging collaborative activities to carry out in a small group. While most people think they know how to brainstorm, very few have really gotten the basic rules needed to make a brainstorming session work effectively.
One of the most common mistakes is the one of criticizing or listing the reasons why an idea suggested by someone else is not good. Often people do this. This should be avoided at all costs, since this is a powerful turn-off for anyone. Use other people contributions to spin off new ideas. That’s why no need to stop and say "excellent" or "no”, this doesn't work". Just keep contributing new stuff with a positive and constructive attitude. Allow all ideas to come out freely as each and every one of them can serve as a spark for one of your brainstorming minds to hook up and fire the winning idea.
Reference:
http://www.masternewmedia.org/news/2008/03/14/effective_brainstorming_7_tips_to.htm
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