How to Build a Sound Marketing Plan for Your Small Business

a marketing plan can play an important role in the success of your small business.the true and right marketing strategy can paly a big role in the sucess of the product. the following factors play an important role in building a market strategy

products and/or services
demographic audience
Methods of selling
Pricing
budget
geographic market
competition and your competitive edge
An overview of the marketing tools available: Media outlets, PR possibilities, community activities, conferences, potential speaking engagements, and so on.
products and/or services
The final objective of marketing plan is to define who you are trying to reach, what you are selling, how you will reach this audience, and how much it will cost to do. You will then devise a means of communicating your message to your audience.