Tuesday, January 19, 2010

Focus On Customer

More and more companies are realizing that they win in the market place only by creating superior value for customers. To capture value from customers they must find new and better ways to solve customer problems and improve customer brand experience. This increasing focus on the customer puts marketers at the forefront in many today's companies.As the primary customer-facing function, marketing's mission is to get all company department to "think customer"