Tuesday, January 19, 2010

Ethics in Marketing

Because marketing decisions often require specialized knowledge, ethical issues are often more complicated than those faced in personal life— and effective decision making requires consistency. Because each business situation is different, and not all decisions are simple, many organizations have embraced ethical codes of conduct and rules of professional ethics to guide managers and employees. However, sometimes self-regulation proves insufficient to protect the interest of customers, organizations, or society. At that point, pressures for regulation and enactment of legislation to protect the interests of all parties in the exchange process will likely occur.

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