Tuesday, January 19, 2010

Direct marketing

Direct marketing encompasses more than marketing messages going through the mail. The nature of your business might lend itself to allow direct delivery of promotional items, free samples or other marketing messages to prospects. Some examples of direct marketing activities are listed below.

• Flyers for lawn services that are distributed door-to-door.
• Free shampoo sample included in the Sunday newspaper.
• Cookies or flowers delivered by a caterer or florist to a party planning service.
• Exhibiting at trade shows or events.
• Offering seminars on professional services.
• Offering product demonstrations.
• Catalogs or other product literature with ordering opportunities.
• Sales letters.
• Sales letters with brochures.