Designing a Positioning Strategy

A positioning strategy takes a psychological approach to marketing. It focuses
on getting customers or prospects to see your product in a favorable light
and think of it before competitors’ offerings. The positioning goal you articulate
for this kind of strategy is the position your product holds in the customer’s
mind.
Your positioning strategy can be as simple as saying that you want your brand
to be the easiest to buy, or as complex as saying your brand is easier to purchase,
more affordable, hipper, and more contemporary than the competition.
Just make sure your claims are truthful and believable.