Sunday, January 17, 2010

Database marketing

Database marketing is the analysis and use of customer databases to aid in the direct marketing of products.
One of the biggest challenges any sales enterprise faces is in finding potential customers for their products. Billions are spent each year in product marketing, though much of this expenditure is wasted through the use of inaccurate data and bad marketing decisions

Data Sources:
At its most basic level, database marketing is the analysis of databases holding information about previous or potential customers. These databases usually consist of basic personal details of customers along with details of their past transactions. The information is either gathered from internal sales data or bought in from other organizations.


Azeem Akhtar said...

plz give an local example of database marketing??