Sunday, January 17, 2010

Chain stores

Chain stores are retail outlets that share a similar brand and central management, and usually have uniform business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. Wal-Mart became the world's largest corporation based on gross sales in 2004.

Let’s take an example of Wal-Mart it has numerous Chain stores throughout the globe. All of these stores have the same brand which is Wal-Mart and of course all the stores have a centralized management.