Tuesday, January 19, 2010

Buyer Behaviour - Stimulus Responce Model

A well-developed and tested model of buyer behaviour is known as the stimulus-response model, which is summarised in the diagram below:

In the above model, marketing and other stimuli enter the customers “black box” and produce certain responses.

Marketing management must try to work out what goes on the in the mind of the customer – the “black box”.

The Buyer’s characteristics influence how he or she perceives the stimuli, the decision-making process determines what buying behaviour is undertaken.

Source: www.m4bmarketing.com


syed hassan raza said...

Every business should try to find out a little bit if not much of the different factors which affect the demand for its products. Due to this, the business may be able to predict somewhat the future demand of the company's products.