Saturday, January 9, 2010

Wateen, product-life cycle & reactions to the enviornment

I's depressed to find out that my product, i.e., Wateen Wi-Max as whole, isn't doing good these days, because of its pricing and its competitor's prices and the value they give. What i mean to say is that more and more people are switching to DSL and other tribes of internet from Wateen, which had been for once an innovator of no category, back in 2007-8. Not only DSL the latest threat seems to be USB, so I am a bit relieved to hear this news that Wateen is going to launch USB Dongle soon. Apart form that, it has successfully re-launch itself with "unlimited packages and lower rentals for limited packages." Read this for more information.

What Mr. Wateen really is doing, is utilizing our book's Chapter 11 that talks about pricing strategies. Tough competition has hit hard the profit margins (based on pricing), and pushed its product life-cycle to the maximum. Therefore, what the re-launch indicates that they want to breathe air into its broadband's lungs.

We are actually watching theories being materialized around us, and that makes me adore this subject :)

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