Saturday, January 9, 2010

Promotion- push and pull strategies

http://tutor2u.net/business/marketing/promotion_pushpull.asp

This is an interesting topic which tells that marketing theogy distinguishes between two main kinds of promotional strategy - push and pull. Push is that use company sales and trade promotion to create customer demand and pull that spend large amount on advertizing to create customer demand for product. This article will explain this terms by example

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