Friday, January 8, 2010

"Difference b/w marketing & selling"

Marketing and sales are often confused because “sales person” is seen as much less prestigious than “marketing associate,” so everything gets lumped into marketing.
Marketing is everything you do to prepare for sales. Selling is closing sales that make you money. Thus, you could say . . .
– Marketing is money OUT the door.
– Selling is money IN the door.

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