Taglines

We were discussing this concept in the class the other day. As Omer Farooq mentions in his post that taglines are phrases which communicate to the consumers something about the product. I completely agree with this definition. Furthermore, I also think that taglines do not necessarily describe an attribute about the product which is beneficial for the consumers. The tagline can be a phrase used to catch the attention of the consumers. For example, in Mirinda ads the tagline "Orange Dekha To Moun Bola Mirinda" does not say anything which seems to be beneficial for the consumer. The ad itself and the tagline attracts the attention of the consumers. So, taglines do not have to communicate a benefit to the consumers about the product. What do you guys think?