Here are the taglines declared top ten by a site, and personally I think they are really effective too
The Top 10 Taglines
1. Got milk? (1993) California Milk Processor Board
2. Don’t leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where’s the beef? (1984) Wendy’s
5. You’re in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10. Takes a licking and keeps on ticking. (1956) Timex
Source : http://sbinformation.about.com/b/2006/04/27/top-10-taglines.htm
Now, if you look at these taglines and compare it with my previous post of tips for effective taglines, it is very clear that all these taglines are in accordance with those tips. Originality, symbol of brand personality, the positive touch, and even the brand name included, and well, if you look at these examples, it will be very obvious that accordance with those tips really make a tagline eye-catching and interesting
Wednesday, January 6, 2010
Subscribe to:
Post Comments (Atom)
2 comments:
from what i read i can conclude that tagline is a nice way for companies to leave an image on their customers minds.now a days almost every company has a tagline. i find the post quiet intresting and relevant.
I fully agree with Shumyila. Its was a very significant aspect to be highlighted as we discussed it in class as well. Taglines should always have a clear message in them realating to the product, so that some sort of image regarding the Product's core benefits can be identified by the Customer buying a certain product.
Useful addition Rabbia. Keep it up.
Post a Comment