Saturday, January 9, 2010

Initiating Price Changes

Price cuts
Falling sales or market share – demand issues
Grab market share from competitors
Lower production/service costs
Respond to competitor’s price drop
Consumers have less purchasing power

Price Increases
Cost inflation
Over-demand
Match competitor’s increase
Market leadership
Time

2 comments:

syed hassan raza said...

Some real world examples would have made your post more interesting. For example, this Christmas American retailers decreased the prices of their merchandise in order to boost their sales.

zeenat hassan said...

ya Hassan there should be some examples but here i am highlighting that what are the situations when price of different products increases or decreases . Here i am highlighting those situations and as far as examples are concerned than thanks for giving example.