Famous Marketing Blunders

Today while i was surfing I found some interesting Marketing bluders on a link some of them were cross culturel marketing blunders and some were others, I'd like to share some of them with u.



1- Coors a shoe firm introduced a slogen " Turn into loose" which were translate into spanish was "suffer From Diarhhea."

2- Vacuum Manufacutrer introduced a shamful slogen "Nothing sucks like an Electrolux."

3- when colgate introduced a tooth paste in France called Cue, Its the name of notorious magazine.

4- Pepesi Slogan " Come alive with ur generation" translated into " Pepse brought back ur ancestors back from grave"

5- A cologne for men pictured a pastoral scene with a man and his dog. It failed in Islamic countries dogs are considered unclean.

6- An American business person refused an offer of a cup of coffee from a Saudi businessman. Such a rejection is considered very rude and the business negotiations became stalled.

Opeion:
As the above mention blunders shows that, A businessman or marketer should be aware about the culture and languge of other couontries. If he dont care then he has to face the music and also to bear un beleiveable loss. Because understanding of the culture of other countries play a vital role in the promotion of ur product in other countries. As above mention examples shows Pepsi make blunder whoes slogen produced meaning that t will bring ur passed persons from grave. As in a clothes Ad By showing dog with a man, in the result that product could not get fame in Mulim coutries. And by Refusing cup of coffee the american lost his business deal with soudi arabins.
SO every axpect of other culture should be evaulate, whether that is language, ethics, or religious etc.

There are lots of other interesting examples on the link given below which will gave u more clear pircture of marketign blunders by World's most leading Frims.

digitaldreams.com.ar/english/empresa/marketing_blunders.htm
www.kwintessential.co.uk/.../crosscultural-marketing.htm