BAISCALLY BUSINESS CAN BE DIVIDED IN THREE BASIC CATEGORIES. THESE ARE
- PROPRIETORSHIP
- PARTNERSHIP
- CORPORATION
PROPRIETORSHIP:- A PROPRIETORSHIP HAS A SINGLE OWNER,CALLED THE PROPRIETOR. PROPRIETORSHIP TEND TO BE THE SMALL RETAIL STORES OR PROFESSIONAL BUSINESSES SUCH AS PHYSICIANS, ATORNEYS AND EVEN ACCOUNTANTS.
PARTNER SHIP:- A PARTNER SHIP JOINS TWO OR MORE INDIVIDULA AS CO OWNERS. EACH OWNER IS A PARTNER. EXAMPLES OF PROPRIETORSHIPS CAN BE THE EXAMPLES OF PATNERSHIP AS WELL.
CORPORATION:- A CORPORATION IS A BUSINESS OWNED BY STOCK HOLDERS OR SHAREHOLDERS. THESE ARE THE PEOPLE WHO OWN SHARS OF OWNERSHIP IN THE BUSINESS. IT IS A LEGAL ENTITY DISTINCT FROM ITS OWNERS.PEOPLE CAN INVEST IN CORPORATIONS WITH LIMITED PERSONAL RISK. EXAMPLE IS COCA-COLA
3 comments:
Implications for marketers?
I think that category (a) doesn't require much marketing, specially complex marketing plans, if the product being sold is convenience. But many great companies in world today were and are start-ups, and they do require much deep and sophisticated marketing problems. Just one example from Pakistan: www.mycampus.pk.
Your thoughts?
we can not divide these three types and can not say that marketing is much more important for this business or for other two. usually partnerships, corporations are comparatively capital intensive businesses so they do alot of marketing as compare to sole owner ship. due to this generally we obsereved last two types more.....
your thoughts amy make my concept more clear
A simple street general store is usually a sole ownership entity. The owner does marketing but to a small extent, due to less resources. still marketing is there ,He may provide free home delivery to the near by customers.
posted by Abd ur Rehman
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