Saturday, December 12, 2009

Direct Marketing:

Direct marketing consisits of direst connections with carefully targeted individual consumers
to both obtain an immediate response and cultivate lasting customer relationships.
Direct marketers communicate directly with customers, often on one to one, interactive basis.
Using detailed databases, thet tailor their marketing offers and communicate to the needs
of narrowly defined segments or even individual buyers.

2 comments:

Anonymous said...

direct selling is much simple and more effective than team selling because it directly deals with the final consumer of product....which enables the selling person to clearly know the needs and wants of consumer.....

Cindy said...

@ Salman.
But then your cost is high and your customer number will be limited.