Monday, December 7, 2009

Powerful Marketing and Branding Tips

These are the next three tips
  1. Hit them from all angles!
    It’s called shotgun marketing. A shotgun shell contains hundreds of tiny lead balls, increasing your chance of hitting a target. Marketing is much the same … the more media you use effectively, the better the chance that your message will be seen and remembered. There is no secret solution to marketing; it’s all about creating a total user experience across all platforms that projects your brand.
  2. Use technologies and trends; they are your friends!
    Using various technologies such as online bookings, reservations, response forms, PDF downloads, Blogging, Wikis, internal search engines, and newsfeeds can have a dramatic effect on your overall brand identity and on your marketing strategy in general. There are too many benefits to go into here, but feel free to visit us at www.imageworksstudio.com to learn more.
  3. Calls to action.
    Calls to action are perhaps the most important aspect of marketing and advertising. After all, what good is any message or image if it doesn’t initiate an action that leads to a conversion? When developing a call to action, remember the four personality types and make use of available technologies to make compelling, interactive offers. You should have a unique call to action for each type of person who represents your customer base. For example … Visit www.imageworksstudio.com to learn more about successful branding and to request a free evaluation of the effectiveness of your home pages.

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