Every business owner who’s wrestling with budgets may sometimes wonder if marketing is worth the effort and expense it requires.
The answer, in three letters, is Y-E-S, marketing is worth the time and money it takes!
Even modest marketing investments deliver value over and over again — building your brand image, attracting new customers, generating repeat business, inspiring referrals and enhancing relationships that cement customers to your business. On the flip side, by cutting marketing you realize the savings once but forfeit the return forever.
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