Marketing Intermediaries

Marketing Intermediaries are the business firms that operates between producers and consumers. They are also called Middle man. e.g., Retailers, Whole sellers, facilitating Intermediaries. They include Super markets, Departmental Stores, Convenience Shops near to your residences, company franchise etc.
Marketing Intermediaries can also be included in Distribution Channels because they are the main source of accessibility of company products to the customers because approximately 3% of the consumers directly purchase from the direct suppliers and the rest is purchase through these Distribution channels or Marketing Intermediaries.

Ref. http://www.answers.com/topic/marketing-intermediaries
Posted by: MOHSIN ALI