Mr.Ali (who is the assistant by brand manager over all milk):-
He said within 8 months of launching Olpers Milk, they have penetrated 12% of the Tetra Pack (packaged milk) market in Pakistan.. which is outstanding to say the least (especially in light of BIG competitors like Nestle and Haleeb!).
I agree they donot have a very strong Internet presence, and even I preferred Good Milk over Olpers (without testing either.. just through advertisement), but when I used both the brands, I found Olpers to be a thousand times better than Good Milk (Which I think is just powdered milk with water added).
I remember Mr. Ali Akbar said once, “In order to succeed, you should ALWAYS capitalize on YOUR STRENGTHS, and NEVER on your “COMPETITOR’s WEAKNESS!”. Engro Food did exactly that. They used their decades of PR with farmers and used it to provide world class supply-chain management for delivering the ultimate quality milk in Pakistan.
Remember, effective advertisement might be successful in generating initial sales (user trials for the brand), but in the long run only Quality products are able to survive and generate repeated sales.
The high ethical standard of Engro Foods is the driving force behind a quality product which has outperformed all expectations and has penetrated the market at an enormous rate.