Understanding Customer Experience Or Understand the needs and wants of your customers

http://www.customerthink.com/blog/understanding_customer_experience

The abovce mentioned link contains an interesting artical by Mohsin Khwaja. which raise some interesting points:

1- Now a days the trend of E- commerec is gone down because customers are more concious about thier purchasings.

According to some facts and figures:

• 77% of online shoppers in the US actively seek out reviews before they buy.

• 92% of shoppers find customer reviews “extremely helpful” or “very helpful” in making their decisions.

• 97% said they trusted recommendations from peers.

And further says That

2- You should desgin your products according to the needs of the customers. Because if u will produce beyond his use or skill it will not effect anything on the customer, But will effect u and u will loose ur market share and Ultimately ur product will b toally wasted.