Friday, November 27, 2009

Pricing Strategy for Mach 3 Turbo

I was applying the pricing chapter to Mach 3 Turbo. I realized that Gillette adopted a skimming price strategy in order to maximise its revenue from its new product. Furthermore, Gillette has also adopted captive product pricing. For example, the product itself is not that expensive but its razor blades are far more expensive. What do you guys think about my analysis?