Marketing and Finance Home

A word of welcome . . .

I hope you easily find the information you’re seeking. To assist you, I will give you a brief overview of what’s new. You can find further information here on the department Web site, or you may contact a faculty advisor for more information.

Doug Lincoln
Department Chair

Undergraduate Programs

At the undergraduate level we have made several changes to both the marketing major and the finance major.

Finance. We have reworked the finance curriculum to reduce emphasis on commercial bank management. The program now gives increased focus on those areas we believe to be most in demand in the marketplace: financial model building, investments, and corporate finance.

Marketing. Our department offers courses in high-tech marketing, internet marketing strategy, and customer relationship management. These courses provide cutting-edge training in areas critical to many businesses-whether they view themselves as “high tech” or not. These courses set our graduates apart from the pack.

Graduate Program

Similarly, our department continues to support the Master of Business Administration program in a big way. Students can now get more focused training by selecting one of the three emphasis areas offered within the MBA program. Two of the three new emphasis areas include classes taught by faculty in our department. These emphases are: (1) high-tech marketing and (2) finance/accounting.

Whether you are an undergraduate, graduate, or prospective student, I hope you’ll take the time to look through some of the information contained on this web site to get a feel for what we’re all about. Then stop by the department, e-mail us, or give us a call. We’ll be happy to visit with you.