Consumer products are those products which are purchased by the final consumers for consumption. The different types of consumer products are convenience, shopping, specialty and unsought products.
Convenience Products: These products are those which are purchased by the consumers frequently and which require minimum purchasing effort by the consumer. Products like candy and newspapers are the best examples of convenience products.
Shopping Products: These products are those which are purchased by the consumers infrequently and which require the consumer to make a lot of comparisons between different shopping products. Products like used cars and electrical appliances are examples of shopping products.
Specialty Products: These products are those which have unique characteristics or brand identification and which require the consumer to make an extremely special purchasing effort. Products like sports cars are a good example of specialty products.
Unsought Products: These products are those which are not sought by the consumers or the consumers are not aware about the product's existence. Blood donations are the best example of unsought products.
Industrial or producer products aid the producer in his or her production process. The different types of industrial products are materials and parts, capital items and supplies and services.
Materials and Parts: These include products which are used in the production process as inputs. The best examples are raw materials and purchased inputs.
Capital Items: These products are not consumed in the production process, but are used repeatedly in the production process. Examples are machinery and buildings.
Supplies and Services: Supplies are those items which are not directly used in the production process but which are still required if the production has to take place such as lubricating oil and brooms to clean the factory floor.
These are the different types of consumer and industrial products.
Monday, November 23, 2009
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