AIDA or AIDAS

AIDA is an abbreviation used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

* A - Attention (Awareness): attract the attention of the customer.
* I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)
* D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
* A - Action: lead customers towards taking action and/or purchasing.

Nowadays some have added another letter to form AIDA (S):

* S - Satisfaction - satisfies the customer so they become a repeat customer and give referrals to a product.


Summary:
Marketing today allows a diversity of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is an abbreviation that is necessary to learn in marketing.