Monday, December 28, 2009

Ensuring QCD For Customer Satisfaction


Image source: http://www.power9.net/images/customersatisfaction.jpg
Well, as I mentioned in my previous post we can't satisfy our customers merely by dealing with them politely, other steps are damn-important too, and here is an excellent image that summarizes all the factors that are important for customer satisfaction and it is easy to learn : QCD

Quality, that will differentiate and uplift our product
Cost, through which we should ensure to deliver superior value at every unit our customers pay
and
Delivery, which includes all the remaining factors, our quick response, customer-dealing, additional services and volume production

So all we have to do to tackle the critical aspect of customer satisfaction is to keep this QCD in mind ! Simple

1 comments:

Syed Ahmad Hashmi said...

Rabbia i think its an excellent way of describing the various important elements of creating customer Equity and life time value. This QDC as you pointed out has much significance for marketing managers and would be the main driver in strategic planning designed for profitability and CRM.