Wednesday, December 30, 2009

Marketing Don'ts- Terrible Ideas for Sodas

Today's markets have been flooded with hundreds of varieties of soft drinks, colas, sodas with so many different flavors that it gets hard to keep track of all of them for the ordinary consumer. The constant introduction of new flavors keeps these companies on their toes as the market gets very competitive and their R&D departments work on overdrive, generating hundreds of ideas. As you know when anything is overworked or overstressed, bad results are likely to follow as in the case of these drinks.

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