http://tutor2u.net/business/marketing/buying_decision_process.asp
It is very important for a buyer to realize the pros and cons of the product he's purchasing. And the best method to evaluate it is, Cost and Benefit analysis. This link will help the buyer to decide whether to buy or not and what process is involved and how it works!!
Wednesday, December 30, 2009
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1 comments:
I would like to add something here that, various steps in the buyer decision making process highlighted by our course book basically prove to be vital in te final decision being made by the customer.Marketers need to take into account those factors to enhance there company's market share and long run customer loyalty.
Useful addition Komal. Keep the good work going.
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