Marketing Don'ts- Bad Corporate Name Changes

The corporate name or logo is perhaps the most important brand name any company can carry. having an accessible and understandable corporate name which makes sense to consumers is vital as they tend to attach certain expectations and feeling with these names e.g people expect The Body Shop to be environmentally friendly as the company advertises itself as such.

the issue here is that companies, in an attempt to create a new image for themselves will try to change their corporate name to fit with that new image. the change may fit in perfectly well or might go horribly wrong as the following list compiled by Time Magazine shows how some name changes caused confusion among consumers.

http://www.time.com/time/specials/packages/article/0,28804,1914815_1914808_1914804,00.html