Coca-Cola is the world's most valuable brand
During recession every company has faced a drastic loss whether it is a service firm or manufacturing. But it is astonishing to know that recession had no adverse effect on the sale of but the sale has increased too many folds. People during recession were not able to spend a lot on entertainment this became the reason for increase in sale of coke during the recession. People found coke to be a cheap and amazing way of recreation. Coke today worth’s $68.7 billion in brand value, which is a 3% rise from a year ago. Making it possible for Coke to be the world's most valuable brand.
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