Wednesday, November 11, 2009

Types of brands: -

There are many forms of branding but primarily there are manufacturer, distributor, price and generic brands

Brand Equity: - a) is an asset b) a degree of brand-name recognition perceived brand quality, strong mental and emotional associations, and other assets such as patents, trademarks and channel relationship. c) is a measure of a number of different components, including the beliefs, images and core associations consumer have about particular brand.Brand equity is the positive differential effect that knowing the brand by the buyer has on the seller.