Monday, November 9, 2009

Consumer Buying Behaviour

What influences consumers to purchase products or services? The consumer buying Process is a complex matter as many internal and external factors have an inpact on the buying decision of the consumer.When purchasing a product several processes that consumer go through, these will be discussed below.

1. Problem/Need Recognition
2.Information search
3.Evolution of different purchase options
4.Purchase decision

0 comments: