Sunday, November 8, 2009

What else Marketing Management Process consists of:

Developing marketing strategies
Develop new product, test and launch
Modification in the stages of product life cycle
Strategy choice depends on the strategy pursued by the firm
Consider changing global opportunities and challenges
Planning marketing programs
Transforming strategy into programs
Managing Product Lines, Brands, and Packaging
Managing Service Businesses and Ancillary Services
Designing Pricing Strategies and Programs
Selecting and Managing Marketing Channels
Managing Retailing, Wholesaling, and Physical-Distribution Systems
Designing Communication and Promotion Mix Strategies
Designing Effective Advertising Programs
Designing Direct-Marketing, Sales-Promotion, and Public-Relations Programs
Managing the Sales force
Managing marketing efforts
Organizing resources
Control - Annual control, Profitability control, Strategic control