i went through this link that is related to chapter 8 product,services and brand strategy. it includes conceptual introduction, masurements issues and brand models that are used to make a brand. I hope this will help all of us to understand branding strategy.
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i went through this link that is related to chapter 8 product,services and brand strategy. it includes conceptual introduction, masurements issues and brand models that are used to make a brand. I hope this will help all of us to understand branding strategy.
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