Thursday, November 5, 2009

10 tips on successful market entry strategy

10 Tips on successful market entry strategy

PA Consulting’s head of emerging markets Dean White has contributed a recent article to The Times Business Section on how to expand into emerging markets. The article gives a ten point guide on how to overcome the risks that come with trying to expand overseas…
The ten tips in summary are:

  • - Research
  • - Have an exit plan
  • - Choose the right place
  • - Everything will be different
  • - Take a test run
  • - Don’t think like a colonialist
  • - Know the rules
  • - Relationships are critical
  • - Learn from others’ mistakes
  • - Employ the right people