10 Tips on successful market entry strategy
PA Consulting’s head of emerging markets Dean White has contributed a recent article to The Times Business Section on how to expand into emerging markets. The article gives a ten point guide on how to overcome the risks that come with trying to expand overseas…
The ten tips in summary are:
- - Research
- - Have an exit plan
- - Choose the right place
- - Everything will be different
- - Take a test run
- - Don’t think like a colonialist
- - Know the rules
- - Relationships are critical
- - Learn from others’ mistakes
- - Employ the right people
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