Sunday, October 18, 2009

Guy Kawasaki on "Mantra vs. Mission Statement"

'Mantra captures the essence'. A conventional cemented, abstract, fixed mission statement cannot. It's a four-minute video that "captures the essence" of Mantra:

A nice blog post by Guy: "Mantras Versus Missions."


Azeem Akhtar said...

The video is very informative as he focus on the mission statement and prove with examples that instead of four lines mission statemnt we should have only one line i.e. Mantra which tells about the company i think the he posted a very informative video

naima said...

While watching the video one doesnot lose interest mainly because all the concepts linked to one another and every concept is clarified effectively.For example i was mixing mantra with slogan but the difference is clearly explained.