1. Blanket marketing: is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.
The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.
2. Targeted marketing: is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.
The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.
3. Social media marketing: could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.
The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.
4. The last type of marketing is not marketing at all: There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.
Ref: http://ezinearticles.com/?Four-Types-of-Marketing-For-Small-Businesses&id=2951153
Friday, October 30, 2009
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1 comments:
I LIKE 2ND POINT,, COZ THE ADVERTISEMENT SHOULD BE FOR SELECTED SEGMENT, AREA OR PEOPLE, U SHUD NOT WASTE UR MORE MOENEY ON ADVERTISEMENT/, U SHOULD ASSURE THAT WHICH GROUP IS INTERESTED OR NOOT.. AND THEN ADVERTISE FOR THEM BY BROUSHERS OR ETC..
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