I found these very useful 10 tips for writing an effective tag line, which I found useful to share with you guys, and those tips are:
1. Simple
2. Positive
3. Original
4. Benefit-laden?
5. Memorable
6. Meaningful
7. With the brand name included
8. With a sense of the brand’s personality in it
9. Interesting
10. Free from the possibility of prompting a negative remark
For, detail, and examples please refer to
http://ezinearticles.com/?How-to-Write-a-Tag-Line---10-Tips&id=283476
2 comments:
I think, effective tag line is automatically made for the good product.
You said, Nike tag is very effective and Waves tag, unclear.
But, if we look around, we will found that tag line most of the times depends on the particular product advertisement frequency and product quality.
Waves is an old brand in Pakistan working for a long time but might be its quality matters.
On the other hand NIKE is an international brand and although in Pakistani TV channels and billboards etc, its adds are not frequent but it sponsors a lot for Sports as we look around in football matches, cricket matches and others. ALSO, Nike products are consumed mostly but Waves products we donot consume most frequently as compared to NIKE products.
In conclusion, Management works in an organization to maintain the quality, price, operations availability and accessibility of products and services.
And an organization can market its products and services THE BEST, when it has something great to offer and has Unique Selling Product and Edge.
Taglines some how reflect the company's mission statement aims and objectives.These Tips for effective Taglines can be highly beneficial to marketers because they are in search of generating a unique type of message that catches customer's attention in no time.
Once again Excellent work Rabbia. keep it up.
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