ADVERTISING LAWS
The Federal Trade Commission (FTC) protects consumers from deceptive or misleading advertising. Small business owners should be familiar with the following laws, which pertain to marketing and advertising and are enforced by the Commission:
1) Consumer Product Safety Act—Outlines required safety guidelines and prohibits the
The Federal Trade Commission (FTC) protects consumers from deceptive or misleading advertising. Small business owners should be familiar with the following laws, which pertain to marketing and advertising and are enforced by the Commission:
1) Consumer Product Safety Act—Outlines required safety guidelines and prohibits the
sale of harmful products.
2) Child Protection and Toy Safety Act—Prohibits the sale of toys known to be dangerous.
3) Fair Packaging and Labeling Act—Requires that all packaged products contain a label
2) Child Protection and Toy Safety Act—Prohibits the sale of toys known to be dangerous.
3) Fair Packaging and Labeling Act—Requires that all packaged products contain a label
disclosing all ingredients.
4) Antitrust Laws—Protects trade and commerce from unlawful restraints, price deception,
4) Antitrust Laws—Protects trade and commerce from unlawful restraints, price deception,
price fixing, and monopolies.
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