In business, New product development (NPD) is the term used to describe the complete process of bringing a new product or service and product modification to the market. Frito-Lay was created in 1961. Shortly after the creation of PepsiCo, Lay's became the first potato chip brand to be sold nationally. Of even greater importance was increased new product development activity. Frito-Lay is the leader in several snack categories: potato chips (Lay's, Ruffles), extruded snacks (Cheetos), corn chips (Fritos), tortilla chips (Tostitos, Doritos), multigrain chips (Sun Chips) and pretzels (Rold Gold). Some of them are not available in pakistan. Lays have many flavours such as Barbeque, Salt, Masala, Ketchup and Cheese.
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